IT Cosmetics Brush Set Review: Worth the Hype?
IT Cosmetics has built a reputation as a powerhouse in the beauty industry, and their brush sets are often cited as game-changers for both makeup beginners and professionals. But with premium pricing and countless competitors flooding the market, it’s natural to wonder: do these brushes truly deliver, or are you paying for brand prestige? After extensive research into bristle quality, handle construction, and real user experiences, we’re breaking down everything you need to know about IT Cosmetics brush sets to help you make an informed decision.
The brand’s commitment to creating brushes specifically designed for full-coverage makeup application has resonated with thousands of beauty enthusiasts worldwide. Whether you’re looking to elevate your makeup routine or invest in professional-grade tools, understanding the specific benefits and potential drawbacks of IT Cosmetics brushes is essential before opening your wallet.
What Makes IT Cosmetics Brushes Different
IT Cosmetics brushes stand apart from standard makeup applicators due to their specialized engineering. The brand focuses on creating brushes that work synergistically with their full-coverage foundation and concealer formulas, though they function excellently with products from other brands as well. Each brush is designed with specific bristle densities and tapers to maximize product pickup and seamless blending.
The company’s philosophy centers on inclusivity and professional-grade results for everyone. Their brushes feature densely packed synthetic bristles that mimic natural hair performance while offering superior durability and ethical sourcing. This approach makes them ideal for anyone using liquid, cream, or powder products without concern for animal-derived materials.
What truly differentiates IT Cosmetics is their patented brush technologies. Many of their signature brushes include features like tapered tips for precision application and ergonomic handles designed to reduce hand fatigue during extended makeup application sessions. The brand invests heavily in research and development, consulting with makeup artists and dermatologists to ensure their tools meet professional standards.
Brush Quality and Material Breakdown
Understanding the materials used in your brushes is crucial for assessing their value. IT Cosmetics primarily uses synthetic bristles made from high-quality taklon or nylon fibers. These materials are superior to lower-grade synthetics because they maintain their shape, resist shedding, and clean easily without degrading over time.
The bristle quality directly impacts application. Premium synthetic fibers in IT Cosmetics brushes feature:
- Tapered ends that provide precise control and seamless blending capabilities
- Optimal density that prevents product from seeping through to the ferrule while maintaining flexibility
- Smooth surface texture that glides across skin without tugging or irritating sensitive areas
- Consistent fiber diameter throughout the bristle length for uniform performance
The handles deserve equal attention. IT Cosmetics invests in ergonomic design with weighted handles that provide comfortable balance and control. The wooden handles are finished with a soft-touch coating, and many sets include protective cases or pouches, adding to the overall package value. This attention to detail reflects professional-grade standards that justify the investment for serious makeup enthusiasts.
When comparing with Morphe cosmetics eyeshadow application tools, IT Cosmetics brushes often feature superior bristle integrity and handle ergonomics, particularly in their premium collections.
Popular IT Cosmetics Brush Sets Reviewed
IT Cosmetics offers several brush collections catering to different needs and budgets. The most popular options include their core collection sets, limited edition collaborations, and specialized tool kits.
The Your Essentials Brush Set remains their bestseller, featuring seven brushes designed for complete face makeup application. This set includes foundation, powder, blush, contour, and eyeshadow brushes. Users consistently praise the versatility and quality, with many noting that this single set can cover all basic makeup needs. The brushes work exceptionally well for creating the best cosmetic primer application and seamless foundation blending.
The Heavenly Luxe Collection represents their premium offering, featuring ultra-plush bristles and rose gold hardware. These brushes are heavier and feel more luxurious, appealing to professionals and makeup artists who apply makeup daily. The bristle quality in this line is noticeably superior, with exceptional softness and precision.
The Ombré Obsessed Brush Set caters specifically to eyeshadow application, featuring multiple sizes and densities optimized for creating dimensional eye looks. This set is ideal for anyone who loves experimenting with eyeshadow techniques and requires specialized tools for blending, packing color, and defining.
For those seeking comprehensive solutions, the Complete Collection includes 25+ brushes covering every conceivable makeup application need. While the price point is higher, professionals and dedicated makeup enthusiasts find exceptional value in having specialized brushes for each specific task.
Performance Across Different Skin Types
IT Cosmetics brushes perform admirably across all skin types, though certain applications require consideration for specific conditions.
For oily and combination skin: The dense synthetic bristles prevent excessive product absorption, allowing precise application without wasting product. The brushes’ construction makes them ideal for combination skin care, as they distribute products evenly across varying oil zones. Users with oily skin report that IT Cosmetics brushes help maintain makeup longevity throughout the day.
For dry and sensitive skin: The soft bristles feel gentle against delicate areas, and their tapered design allows for controlled application that minimizes tugging. Those with sensitive skin conditions appreciate that synthetic bristles don’t harbor bacteria like natural hair can, reducing irritation risk. The brushes work excellently with IT Cosmetics Bye Bye Redness products for seamless coverage without aggravating compromised skin barriers.
For acne-prone skin: The hygienic nature of quality synthetic bristles makes them ideal for acne-prone individuals. IT Cosmetics brushes clean thoroughly, preventing bacterial buildup that could exacerbate breakouts. The precision application also allows targeted concealing without unnecessary touching of problem areas.
For textured or mature skin: The blending capabilities of IT Cosmetics brushes excel at creating seamless coverage over texture and fine lines. The brushes’ density allows for buildable coverage without emphasizing skin imperfections, making them particularly valuable for mature skin concerns.
Price vs. Value Analysis
IT Cosmetics brush sets range from approximately $35 to $200+ depending on the collection size and exclusivity. The critical question is whether the investment delivers proportional value.
Entry-level sets ($35-$60): These typically include 5-7 brushes and represent excellent value for beginners or those testing the brand. The quality significantly exceeds drugstore alternatives, offering professional-grade performance at accessible price points. For someone exploring makeup application techniques, these sets provide essential tools without excessive investment.
Mid-range sets ($60-$120): This tier includes specialized collections like the Ombré Obsessed set or expanded essentials collections. The price increase reflects additional brushes and sometimes premium packaging. Value is strong here, as you’re acquiring tools that would cost significantly more if purchased individually.
Premium collections ($120+): The Heavenly Luxe and Complete collections represent professional-grade investments. While expensive, makeup artists and beauty professionals justify the cost through daily use and client satisfaction. For casual users, these sets may exceed practical needs unless you’re deeply invested in makeup artistry.
When evaluated against designer cosmetic bags and other luxury beauty accessories, IT Cosmetics brushes offer superior value since they directly impact makeup application quality rather than serving purely aesthetic purposes.
Durability and Longevity
Quality brushes are investments that should endure years of regular use. IT Cosmetics brushes demonstrate exceptional durability when properly maintained.
Bristle retention: Unlike budget alternatives that shed excessively, IT Cosmetics brushes maintain bristle integrity through hundreds of applications. Users report minimal shedding even after a year of regular use, with proper care extending the lifespan further.
Handle durability: The wooden handles resist cracking and warping, maintaining their structural integrity even with frequent washing. The soft-touch coating remains intact longer than cheaper alternatives, though it may eventually show wear with intensive daily use.
Ferrule stability: The metal ferrules securing bristles to handles are securely bonded, preventing bristle slippage that plagues inferior brushes. This construction ensures long-term performance without the frustration of bristles loosening during application.
Proper maintenance significantly extends longevity. Cleaning brushes weekly with gentle cleanser and air-drying prevents bacterial buildup and bristle degradation. Users who follow basic care protocols report their IT Cosmetics brushes remaining in excellent condition for 3-5 years or longer, making the per-use cost remarkably economical.
Comparison with Competitor Brands
The brush market includes numerous competitors, each offering distinct advantages. Understanding how IT Cosmetics compares helps contextualize their positioning.
vs. Morphe: Both brands emphasize synthetic bristles and accessibility. However, IT Cosmetics typically features superior bristle density and more ergonomic handle designs. Morphe offers slightly lower prices but with trade-offs in bristle quality and precision. IT Cosmetics brushes excel at blending, while Morphe excels at color packing for eyeshadow.
vs. MAC: MAC brushes are industry standards for professionals, featuring natural hair options and legendary performance. However, they’re significantly more expensive and less accessible to casual users. IT Cosmetics offers comparable synthetic alternatives at lower price points, making them ideal for those seeking professional quality without premium pricing.
vs. Sigma: Sigma specializes in brush innovation with unique shapes and technologies. Both brands offer excellent quality, though IT Cosmetics emphasizes full-face application while Sigma focuses more on eyeshadow specialization. Price points are comparable, with choice depending on whether you prioritize face or eye tools.
vs. Japanese cosmetics brands: When exploring Japanese cosmetics brands and their brush offerings, IT Cosmetics competes well with more accessible pricing while maintaining quality standards. Japanese brands often feature natural hair brushes, making IT Cosmetics’ synthetic alternatives preferable for those seeking ethical options.
Overall, IT Cosmetics occupies a sweet spot between accessibility and professional quality, offering better value than luxury brands while exceeding most drugstore alternatives.
Real user experiences reveal consistent satisfaction across platforms: Beauty enthusiasts consistently report that IT Cosmetics brushes deliver on their promises of seamless blending, precise application, and longevity. Professional makeup artists appreciate the reliability and consistency, while beginners praise how these tools make learning makeup techniques more intuitive. Negative reviews are relatively rare and typically involve unrealistic expectations or improper care rather than actual quality defects.
The brand’s customer service reputation also enhances overall value. IT Cosmetics stands behind their products with generous return policies and responsive support, providing peace of mind with your investment.
Final Verdict: Is It Worth the Hype?
IT Cosmetics brush sets genuinely merit their reputation, though the specific set that’s right for you depends on your needs and budget. For beginners and casual makeup enthusiasts, entry-level sets deliver exceptional value and quality that exceeds expectations at their price points. The brushes perform reliably, feel pleasant to use, and endure years of regular application.
For makeup artists and serious enthusiasts, the investment in premium collections pays dividends through daily use. The superior bristle quality, specialized designs, and ergonomic features justify higher prices when you’re applying makeup professionally or daily.
The hype isn’t unwarranted—IT Cosmetics has genuinely elevated brush standards and made professional-grade tools accessible. However, you don’t necessarily need premium collections to experience their excellence. Mid-range sets offer optimal balance between cost and quality for most users.
FAQ
Are IT Cosmetics brushes suitable for sensitive skin?
Yes, absolutely. The synthetic bristles are hypoallergenic and gentle, making them ideal for sensitive skin. They’re also easier to keep clean than natural hair brushes, reducing bacterial accumulation that could irritate compromised skin barriers.
How often should I clean my IT Cosmetics brushes?
For optimal performance and hygiene, clean your brushes weekly with gentle cleanser and lukewarm water. Allow them to air-dry completely before use. Daily use without cleaning can lead to product buildup and potential breakouts.
Do IT Cosmetics brushes work with all makeup brands?
Yes, these brushes work excellently with any quality makeup product. While designed to complement IT Cosmetics formulas, their versatility makes them compatible with foundations, concealers, and powders from any brand.
Which IT Cosmetics brush set is best for beginners?
The Your Essentials Brush Set is perfect for beginners, offering seven essential brushes for complete face makeup application at an accessible price point. It covers all basics without overwhelming novices with excessive options.
Can professional makeup artists use IT Cosmetics brushes?
Absolutely. Many professional makeup artists incorporate IT Cosmetics brushes into their kits, particularly appreciating the Heavenly Luxe Collection. The quality and performance meet professional standards while offering cost advantages over some luxury alternatives.
How do I know if my brushes need replacing?
Replace brushes when bristles become noticeably sparse, frayed, or lose their shape despite proper cleaning. IT Cosmetics brushes typically maintain performance for 3-5 years with regular use and proper care before replacement becomes necessary.
